Have you seen the
new categories on Pinterest?
We’re most excited about the new Quotes category. As we all know quotes
are huge on Pinterest. This one of Adele has almost 600 repins (and is a
clever way to market music by putting lyrics together with images of
the singer).
Quotes are a great way to market your business. We like how
DegreeSearch
uses quote marketing with education-themed pre-made quotes available
for pinning. It appears to be effective. There are over 60 pins from the
blog post that has the images. The best part of quote marketing is that
you can reuse the images. Create quotes related to your business and
put them on all your social profiles (blog, Facebook, Twitter and
Pinterest).
The other categories added are Tattoos and Weddings. The name of the
The Pets category is now called Animals. The Prints & Posters
category has been renamed Illustrations & Posters.
Categories are what shape content on Pinterest and most of the categories
appeal to women more than men.
If you compare the categories on sites like Reddit or Digg you’ll see
the difference. You won’t, for example, find a token “women’s fashion”
category on those sites (Pinterest has a “Men’s Fashion” category).
