7 Pinterest Tips from McDonald’s

This is a guest post from our very smart friend Ponn Sabra of American Muslim Mom


The #pinchat host and attendees were extremely welcoming (topic for another post), but their guest tweeter was filled with wonderful Pinterest Tips and Lessons.
#Pinchat is held on Wednesdays at 9pm EST. We use TweetChatto keep track and participate. The first #pinchat of June is with @Curalate – a monitoring and anayltics tools for Pinterest.

Top 7 Pinterest Tips from McDonald’s

1.) Set An Obtainable Pinterest Goal

McDonald Corp’s objects is simply To Share Fun and Unique Content in a Visually Appealing Way.

2.) Dare To Explore In Phase 1

They reiterated a few times, that this is just Phase 1 for them on Pinterest. They also made a cute joke, that they can’t track ROI (Return On Investment) with social media marketing, because we don’t know if seeing their fries on Pinterest caused anyone to drive-thru to buy some. So, keeping to Lesson #1: Setting Realistic Goals is important when venturing into a new social media network. I definitely think they’ve achieved their modest goal already, don’t you? Nonetheless, they want to be successful in their endeavors.

3.) Tweet Every Pin

I found it very interesting that they Tweet all their pins. I do most of the time, but when I write a long-description I know the tweet will be cut off so I just don’t pin. I believe the lesson learned here is that “pictures DO speak louder than words, so when you use words, keep them to a tweet (140 characters or less).” Knowing they tweet each pin, and were open to a Twitter chat, I was curious to know what kind of integration they made with Facebook and Pinterest.

4.) Always Make Appropriate Links To Your Pins

I was very curious if they link out to various websites, or were they intending to just make nice, nostalgic stand-alone “collection” boards. I was very pleased with their methodology, because they are truly utilizing the social nature that their other websites don’t have the capability to do, like share, comment, like, repin, and bring you back to them. So, don’t forget to link out!

5.) Recycle and Integrate with Flickr Creatively

I really enjoyed the conversations about their creative use of their Flickr accounts, mostly because people claimed that Pinterest might kill them. However McDonalds shared that Pinterest started to breathe new life in their Flickr accounts. They host most of their images there for local events, sponsorships, etc. there, and will continue. http://www.flickr.com/photos/aboutmcdonalds http://www.flickr.com/photos/voiceofmcdonalds

6.) Preference Lies With “Organic” or Amateur Images

Before the chat, my girls and I were noticing how beautiful their boards are…and wondered, how can we duplicate their efforts as entrepreneurs and small business owners. So, when we complimented them @McDonaldsCorp My wise @kidbloggersclub said, you’re at an advantage: You have gorgeous pictures! #pinchat

7.) Keep The Conversation Alive

They are open to comments and suggestions for pin-boards and sharing their experiences to date. However, legally they cannot accept suggestions for the next-best Big Mac sandwich, since we’re a Fish-Filet-Family we find no need to offer them food-recommendations.
However, I’d love to see a “Billions Served” pinboard showing different arches around the world with low numbers in the millions…rather than billions. Now, maybe I’m showing my age, but I keep telling my girls, “I remember when it said Millions not Billions…” but with no dated images, I don’t know if my memory is just failing me.

Looking forward to how you apply these lessons learned to your small business Pinterest board. Please share your experiences or concerns in the comments area below.