Pinterest Drives More Sales Than Facebook for Fashion Retailer Boticca.com

Retailer Bottica.com has the perfect product for Pinterest – they curate high end fashion direct from designers.  They released a study that compares sales from Facebook and Pinterest.
The retailer looked at a month’s worth of visitors to their site this Spring to see which site sent the most sales. They took a sample of 50,000 visitors from their Pinterest profile and 50,000 from their Facebook page. While Pinterest referrals spent more money on the site, they didn’t stick around long or engage. They either bought or left quickly.
Here’s what they found:

• On average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users
• Compared with Facebook, Pinterest users spent 65% less time on the site
• Conversion rates from Pinterest were lower than via any other channels
• Bounce rates from Pinterest were higher than other channels

The findings match up with this Pinterest study quite well. Of course, Pinterest is new and there are retailers doing well and others think Pinterest is more about window shopping than actual sales. However, when they do buy, Pinterest users will drop some cash.
We predict that selling directly on the platform may not work well, but that people will click through from Pinterest to your site to buy. Another aspect of driving sales is through search engine optimization – boards are ranking if you optimize the title and description.
Note the pinfographic below – it’s a little wider than the max 554 pixels wide but not so much Pinterest will mangle it. It has great branding (top and bottom) and it has colors and images that appeal to Pinterest’s demograpic. We bet it gets a lot of repins!

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