Kotex, a company that
provides female menstruation products, launched a creative and well
executed marketing campaign utilizing the power of Pinterest. From their
efforts they were able to drive almost 700,000 site impressions.
Their approach was a unique way in building their brand, but also
creating a visible ROI. I am also personally impressed by their campaign
wrap-up video below, which walks you through their whole case study. If
you haven’t seen the video it is worth a watch!
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