by Paul Wilson
Obviously, we are huge fans of Pinterest, but our purpose with PinnableBusiness.com is to show that Pinterest is more than just looking at beautiful images. From day one our goal has been for people to take Pinterest seriously as a business tool.
A few weeks ago Mashable ran our Pinterest infographic concerning an idea that helps to establish our philosophy of using Pinterest as a business tool. We have coined the idea of optimizing Pinterest for business as P.I.O or Pinterest Image Optimization.
Our PIO infographic on Mashable received 1,600 Pinterest pins, 1,400 tweets, 596 Facebook Likes, 378 shares on LinkedIn, and 239 +1s on Google+. In all, we received almost 5,000 total social shares. Yet, the most exciting part was to see how Pinterest was the strongest sharing component in comparison to the rest of the social sharing that occurred. We felt this further supported our point that Pinterest is an ideal fit for business. Not to mention, that it was quite gratifying to see the traffic pour in from Mashable to our little Pinterest Business blog.
We learned a lot from this experience, and we have plans for many more things that will assist businesses who want to market through Pinterest. So, it was assuring to see such a positive reaction with our initial push. Let us know if you have ideas and/or suggestions on how businesses can utilize Pinterest to its fullest potential.
Special Thanks
- Dream Systems Media for designing the infographic
- Jeremy Cabalona from Mashable.com for writing about our infographic
- Riccardo Perini for valuable input on the title
- Mary Ihla for insightful advice on point 5
- Godwin Delali Adadzie for proof editing point 8
- The great people in our LinkedIn group for sharing their insights
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